Kellogg’s is the world’s leading producer of cereal products and convenience foods. Its purpose is to “Nourish families so they can flourish and thrive.” The company is aggressively expanding its presence in key emerging markets such as Bahrain as well as other GCC countries. Kellogg’s is achieving this by reaching out to consumers through an interactive and engaging experience.
Kellogg’s was seeking to take and educate users through its 360 manufacturing process of cereal – from its groundwork to the final product – while at the same time retaining engagement.
Spiderfrogs integrated its hardware and software solutions for Kellogg’s by delivering an interactive kiosk – which involved multitouch screens, a smart dispenser, as well as an engaging software which was splitted into three stations. This allowed the user to be taken through the journey of cereal from beginning to end and receiving a final sample through the dispensing mechanism as per their choice of cereal.
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