Johnson & Johnson Wanted to engage with the customers in a Modern & Interactive way at Dubai Derma Event, Multi-Touch Technology Was their answer Spiderfrogs Dubai UAE

Background

Johnson & Johnson, an American multinational company, is one of the leaders in the medical equipment and pharmaceutical industry. J&J takes part in the biggest and most important exhibitions and conferences worldwide. J&J was present at Dubai Derma which is a pioneer in the Gulf and the Middle East region for dermatology and skin care exhibition. Neutrogena, Nizoral, and Regaine are some of the brands showcased by J&J in this event.

Challenge

Making J&Js presence memorable for attendees to the conference by moving towards an unconventional method of exhibition which was not experienced before. J&J decided to go for a technologically advanced way of presenting their products.

Solution

Through elegant Multitouch screens and complementary software application, we designed a clean-cut, yet creative tool with gamification. In addition, we included live polling technology that can be accessed by SMS or Twitter. Combined with analytics, J&J was able to gather real time intelligence on attendee preferences, as well as discover product trends and preferences according to doctors and pharmacists.