Dubai Mall Implemented Social Wall platform for people to share their memorable moments, This event took place for 6 months on every Thursday using #MyTDM Dubai UAE
Background
The Dubai Mall is the world’s largest shopping mall based on total area and fourteenth largest by gross leasable area. Located in Dubai, (U.A.E), it is part of the 20-billion-dollar Downtown complex, and includes 1,200 shops..
Challenge
Dubai Mall, being one of the largest malls across the world, was seeking to adopt a unique way of attracting its visitors and aiming at being the world’s most-visited shopping and leisure destination
Solution
With Spiderfrogs’ Social wall, real-time conversations were displayed from the Cafe’s social networks like Instagram, Google+ or Twitter. They could select multiple hashtags and add a custom branding. This also helped in moderating their wall via their website and mobile devices.
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