In order to exceed expectations, Cisco sought to abandon conventional and outdated methods of engaging with the customers and wanted to adopt unique way to attract customers at the conference and engage with them using social media platform,
With Spiderfrogs’ Social wall, real-time conversations were displayed from CISCO’s social networks like Instagram, Google+ or Twitter. They could select multiple hashtags and add a custom branding. This also helped in moderating their wall via their website and mobile devices.
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