Multi-Touch Technology Implemented at Cadillac, Chevrolet & GMC Showroom to engage with clients in an interactive way l Spiderfrogs l Dubai l UAE

Background

General Motors’ dynamic brands offer a comprehensive range of vehicles in more than 120 countries around the world through the following brands: Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. General Motors’ featured in  Dubai International Motor Show, held 5-9 November 2013, is the region’s largest and most influential automotive show. The show featured 108 exhibitions of regional and global launches from the top companies, which included 15 concept cars and about 600 cars on display.

Challenge

Being a part of an exhibition with hundreds of displays, similar stands are easily overlooked. Wanting to stand out, Cadillac, Chevrolet, and GMC were looking to add another level of engagement for the auto-enthusiasts visiting their stands

Solution

Through Multitouch screens, attendees were able to choose models, customize the interior and exterior, flip through their catalogues, and see a 360 view. They were also able to access the maintenance and service fee information for the models and request quotes. The sleek and crisp design of the different applications matched the identity of each of the individual brands.