Background
BMW, one of the top automotive companies in the world, represents sheer innovation and excellence. This image shows the slick multi-touch screen, where its role seems to be in line that of BMW’s.
Challenge
In order to exceed expectations, BMW sought to abandon conventional and outdated methods which includes brochures and catalogs in their showrooms in Europe. BMW decided to go for a modern and technologically advanced way of presenting their beautifully designed vehicles.
Solution
Through such elegant screens and complementary software application, both resulted in a clean-cut, yet creative tool in which it helped customers in BMW’s showroom to digitally engage with BMW cars and create a memorable and fun experience.
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